All companies are focused on innovation, making new things people want to buy. How long will it take till the costumer says: no, I don’t need that? It’s frightening to the electronic companies that their market will one day disappear. But I think it’s realistic that at one point the costumers says no, we don’t need another ipad, we don’t need another social network. Somehow it looks like companies want to make us dependent of all these technology which we basically don’t need, well, some of them.
As part of our final assessment we decided to live one day without technology (without phone, social network, radio, mp3-player, computer etcetera). Interesting: the thing we missed the most was our clock, the time. We don’t wear watches anymore, we check the time on our mobile phone or computer. We didn’t miss the whole social network-thing at all, we felt kind of relieved we didn’t had to update our status, tell everybody what we were doing. All five of us constantly had the feeling we missed something, the pressure to check your mobile phone in case somebody texted you. The fear of missing something was bigger than the curiosity what the message of the text could be.
The pressure you felt to check, so you didn’t miss a thing gave us all a weird feeling; almost the feeling of an addicted person. Technology disciplines us, has power over us! We were so afraid to miss something, but we didn’t really knew what exactly we could miss at all. The text of your mom how your day was, the text of a friend if you want to go shopping? Not that interesting or important at all, it wouldn’t matter if you’d see the message the next day. Everybody is so focused on quick-respond that we are forced to respond quickly otherwise people will thing there’s someone wrong. Does technology disciplines us? Makes technology us react like it want us to?
A day without technology felt as a relief, but we were all happy to get our phones, Ipods and computers back. When we checked our emails, text-messages we found out nothing important happened in our technology-free hours. This felt like a wake-up call; we shouldn’t be so dependent of all these technology, we don’t have to check them every five minutes. The earth will rotate without out constantly checking.
Written by Petra Laagland Winder